The redesigned Frostbite logo presents a sleek, modern visual identity that embodies the cutting-edge technology behind BioWare’s games, especially the groundbreaking Dragon Age series. By integrating this fresh design into the Dragon Age boot sequence, the logo evolves beyond a mere symbol—it becomes an integral part of the game’s introduction. The animation makes the logo come alive,

Clients: www.ea.com/frostbite

Rebrand concept and design for the latest evolution of EA’s powerful, multi-platform game engine Frostbite. Frostbite is the preferred game engine used in most of EA’s AAA games, including the new FC24 and Madden24.

Retaining the heritage of the original hand iconography, the new look branding enhances the collaborative innovation behind the platform and the development of the players’ immersive and interactive experiences. The organic frosted layering symbolises the human-led and future-facing nature of the brand in-game engine technology, echoing the ethos and mission statement behind Frostbite: to empower creators to shape the future of gaming.

Clients: Frostbite Game Engine https://www.ea.com/frostbite

It is also the core piece of EA’s one-team strategy, which involves sharing technology between studios and creating a shared language for EA developers.We wanted the new hand logo to represent the connection point between the artist and the machine.

Our solution was to design a simple hand imprint on the computer screen made from precision optical lenses. The optical nuance of the curved lenses embodies the picture-making process and focuses on next-level technology. The brand idea allows for customisation and has been specifically designed for flexibility while retaining strong brand continuity and presence.

The Electronic Arts Positive Player Award recognizes esports competitors committed to positive play and shows outstanding sportspersonship towards opponents, the league, and fans. 

Clients: Electronic Arts EA https://www.ea.com

After launching with Year 3 of the Apex Legends Global Series (ALGS), the Electronic Arts Positive Player Award continues with EA SPORTS FC Pro and the Madden Championship Series (MCS)

Impact Report Creative Exploration Brief. The report is a document published that recognises EA’s progress as it relates to environmental, social and corporate governance

Client: Electronic Arts

We developed unique and distinctive stills and template assets that are easy to reconfigure and showcase EA’s IPs.

Electronic Arts Global Branding

Concept, Design and Animation

‘This shared motion behaviour and geometry gave us an underlying thread for all other branding assets.’

The task was to unify, streamline, and visually communicate how the two logos can work together and share the same DNA and shape geometry in a simple, cohesive execution. Our solution was designing a Bridging animation between the two logos and a new motion behaviour system. This motion behaviour established a new role for the heritage shapes as building blocks for the two hero logos.   

The EA Bridge Animation has become the main brand animation to preceed all major announcements of their flagship games. The assets have been such a success since launch that it has been adopted across all EA’s major press announcements and game trailer end frames for some of the biggest EA launches from EAFC, Madden to Battlefield.

Hanx101 Trivia is an engaging trivia game developed in collaboration with actor and filmmaker Tom Hanks, available exclusively on Apple Arcade. Created by the Oscar-winning actor, producer, writer, and director, the game was brought to life by the incredible team at BlueLine Studios.

Hanx101 Trivia features a variety of animations that enhance the gaming experience. In Hanx101 mode, players journey through different “worlds,” each represented by distinct themes and visuals. As they progress, dynamic animations mark the transitions between these worlds, adding a sense of advancement and immersion. This fun mashup of animations pays tribute to Tom Hanks’s legendary career, drawing inspiration from his most iconic films—including

hanx101.com

Clients: Blueline Studios Inc and Apple Arcade

Sleepless in Seattle, Splash, Big, Greyhound, and many more. To bring these worlds to life, we combined traditional hand-drawn animation and CGI, crafting animations that honor the visual styles of Tom Hanks’s most beloved films. This unique blend of artistry and technology creates a nostalgic yet modern experience, immersing players in a world that celebrates his incredible career.

We built a world and brand inspired by Tom Hanks’s filmography, celebrating some of the most memorable motion pictures of his life. Through this journey, players are challenged to test their knowledge across nearly 20 diverse categories, including history, math, geography, food, art, business, and technology.